Last updated: 13th November 2025

Cuddlr Ltd (“Cuddlr”, “we”, “us”, “our”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with, and your rights across the UK, EU, United States, Canada, and Australia.

By using our website or purchasing from us, you agree to the practices described below.

1. INFORMATION WE COLLECT

We collect personal information when you:

Place an order
Create an account
Sign up for emails, SMS, or WhatsApp
Use our website or checkout
Contact customer support
Interact with our ads

This may include:

Personal & Contact Information
Name, email address, phone number, shipping/billing address.

Order Information
Products purchased, payment details (processed securely by third-party providers), delivery information.

Device & Browsing Information
IP address, browser type, device type, pages viewed, time on site, cookies, pixels, tracking tools.

Marketing Interaction Data
Email opens/clicks, SMS and WhatsApp engagement, abandoned cart activity.

2. HOW WE USE YOUR INFORMATION

We process your data for the following purposes:

A. To fulfil your orders

Processing payments
Shipping and delivery
Order updates
Fraud prevention

B. Marketing (Email, SMS, WhatsApp & Ads)

With your consent (where required), we send:

Promotions
Updates
Cart reminders
Product launches
Customer support messages

You can unsubscribe at any time via:

Email: link in footer
SMS: reply STOP
WhatsApp: reply STOP
Account settings (where available)

C. Improve our store

Analytics
Website optimisation
Personalised recommendations
Measuring ad performance

D. Legal & compliance

Tax, accounting, and regulatory requirements
Responding to legal requests

3. LEGAL BASES FOR PROCESSING (UK/EU GDPR & UK-GDPR)

We rely on the following legal bases:

Contract – to process and deliver your order
Consent – for Email/SMS/WhatsApp marketing
Legitimate interests – fraud prevention, analytics, store improvement
Legal obligation – tax and regulatory compliance

4. SHARING YOUR INFORMATION

We do not sell your personal data.

We share data only with trusted partners who help us run our business, such as:

Shopify (store platform)
Payment processors (Shopify Payments, PayPal, etc.)
Email/SMS/WhatsApp providers (e.g., Klaviyo, WhatsApp Business)
Shipping & logistics partners
Analytics tools (Meta/Facebook, Google, TikTok pixels)
Customer support tools
Marketing platforms and ad networks (for retargeting)

All partners are required to protect your data and use it only for the purposes we specify.

5. INTERNATIONAL DATA TRANSFERS

We ship globally and use service providers in various countries.

Your data may be transferred or stored:

Outside the UK/EU
In the United States
In Canada
In Australia
Other regions where our partners operate

When transferring data internationally, we use appropriate safeguards (Standard Contractual Clauses, adequacy decisions, encrypted storage, etc.).

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to:

Operate the site
Remember your cart
Analyse performance
Personalise your experience
Run retargeting ads

You can manage cookies in your browser settings.
For more details, see our Cookie Policy (if separate) or contact us.

7. YOUR RIGHTS

UK / EU GDPR Rights

You have the right to:

Access your data
Correct your data
Delete your data
Object to marketing
Withdraw consent
Request portability
Restrict processing

United States (CCPA/CPRA, where applicable)

Residents of certain US states may:

Request access to personal information
Request deletion
Request correction
Opt out of data sharing for advertising purposes

We do not “sell” personal information as defined under CCPA.

Canada (PIPEDA)

You may:

Access your data
Challenge accuracy
Withdraw consent

Australia (Privacy Act 1988)

You may:

Access your data
Request correction
Make complaints regarding handling of personal information

To exercise any rights, email: hello@cuddlr.co.uk

8. MARKETING CONSENT (SMS, EMAIL & WHATSAPP)

By signing up, you agree to receive marketing communications via:

Consent is not required to make a purchase.
You may opt out at any time using the methods listed in Section 2.

Automated or auto-dialled messages may be used where legally permitted.

9. DATA RETENTION

We keep your information only as long as needed for:

Order fulfilment
Legal/accounting retention requirements
Fraud prevention
Customer support
Marketing (until you withdraw consent)

10. CHILDREN’S PRIVACY

Our services are not intended for children under 13 (US) or 16 (UK/EU).
We do not knowingly collect data from minors.

11. SECURITY

We use industry-standard safeguards including:

Encryption
Secure payment gateways
Limited access controls
Monitoring for fraud

No online system is 100% secure, but we take all reasonable steps to protect your data.

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