Share Your Story
Welcome to Cuddlr, your destination for innovative equestrian products that make everyday moments with your horse extraordinary. We're not just a brand; we're your partner in discovering smart solutions that enhance your everyday yard life. Our flagship product was a great hit in Winter 23 (fleece lined waterproof trousers and jackets) and we are now looking to launch a new product into our portfolio, EquiPouch.
Please have a read of our page below, and at the end you will find a form to submit your details and the product to be shipped and gifted to you. We will be stocking a few styles of these, some of them you can see in the gallery below.
EquiPouch
EquiPouch - Store your ride essentials without compromising what you take, gain peace of mind knowing you have everything you need for your next ride in a compact, lightweight and easy accessible riding pouch.
The pouch has a waist strap and a leg strap to be worn on your side, front or back depending on preference. Each style has various pockets with various sizes to store many items on you, whilst riding.
What we need from you
We’re looking for engaging video content, and images if you’d like, which fit the narrative in the below outlined examples. Your content will be used in various ads on multiple platforms. The videos would be uploaded to our dedicated space located in the link below, in it’s raw unedited format without any editing by you on your chosen platform. You can of-course, edit this in the way you want following submission. We’re looking for as a minimum one complete video which includes a hook and a video type from the list beneath the hooks.
How to send it to us?
Please upload all of your individual clips, unedited in the Dropbox folder located here
Upload my Content
Hooks
An advertising hook is a short statement or phrase designed to grab the viewer's attention and persuade them to take a specific action
Please contact us if you have additional ideas on attention grabbing sentences that would fit this product well and we will add to this list. We want to be “calling out” the target audience to “hook” them into the ad. The whole point is to grab their attention to allow them to watch more of the video.
- If your like me and you need to carry more than your phone whilst riding, the EquiPouch allows me to X
- If your like me and you don’t want bulky coats/jackets to carry your essentials when riding, then you need to see this
- Big hack coming up but struggling with what to take? The EquiPouch allows me to X
- This is for my farm girls or guys who appreciate the need to take X when riding but cant using traditional products x
- This is for fellow equestrians who appreciate the need to take X when riding but cant using traditional x
- This is for my farm girls who use a bumbag/fanny pack whilst riding and hate the fact it moves when cantering, trotting etc
- This is for my farm girls who need to store x (such as meds, phone, keys etc)
- This is for fellow equestrians who need to store x (such as meds, phone, keys etc)
- This is for my farm girls who have a need to store x (such as meds, phone, keys etc)
- This is for fellow equestrians who appreciate the need to take X when riding but cant using traditional x
- This is my number 1 riding accessory to x
- The riding accessory you didn't know you needed
- The easiest way to ride with everything you need
- Gain peace of mind that you have all your essentials on your next ride with EquiPouch
- Gain peace of mind that your valuables are safe on your next ride
- The easiest way to store x
- The easiest way to x
- Finally a riding accessory that allows me to x
- Finally there’s a riding accessory that isn't
- obstructing
- Bulky
- Uncomfortable
- Limiting on space for my essentials/valuables
- Watch me load all this into my EquiPouch
- Riders, meet your new go-to accessory. The EquiPouch – because every pocket counts when you're in the saddle
- The EquiPouch isn't just a bag – it's a portable storage solution tailored specifically for riders
- With the EquiPouch, there's no need to compromise on what to bring. Its multiple pockets have you covered
- Experience the convenience of having your riding essentials right at your fingertips with the EquiPouch
- Say goodbye to rummaging through your pockets and jodphurs mid-ride. The EquiPouch keeps everything neatly in place
- From phone to water bottle, the EquiPouch has a pocket for everything you need on your next ride
- Ready to revolutionize your riding experience? The EquiPouch holds all your essentials in one neat, lightweight solution
- Elevate your ride with the EquiPouch. It's more than just a bag – it's a game-changer for equestrians everywhere
- Experience the freedom of riding without the hassle of juggling essentials. Discover the EquiPouch from Cuddlr
- Riders, rejoice! The EquiPouch keeps your hands free and your essentials close, so you can focus on what truly matters: the ride
- Saddle up with peace of mind. The EquiPouch ensures your essentials are always within reach, no matter where the ride takes you
Video Types to Consider
- [US V THEM] backpack/ fanny pack/bum bag v the pouch when riding I.e Fanny pack movement when cantering/jumping.
- [US V THEM] Riding in breeches with no space for anything V the pouch holding many items
- [US V THEM] saddle bags / horn bags
- Pack my pouch with me
- 3 reasons why you need this
- Show & tell
- Day in the life - showcasing the product round the yard, on your horse etc
- Overcome Objections about strap rubbing against saddle
- Dismounting with the pouch
- Water resistance
- Showing and opening pockets and areas for storage
- Showing ease of opening when on horse, with one hand (zips might need to stay open to lift the flap with one hand potentially)
“Us Vs. Them” advertising simply refers to a marketing strategy that highlights the difference between two opposing sides. In other words, it means comparing EquiPouch (the Us part), with the product of another competitor such as a “backpack”.
What can you fit in the pouch?
USP’s
- Doesn’t flap about
- Doesn’t get in the way, adjusts to a comfortable fit
- Comfortable
- Lightweight
- Multiple Storage Pockets
- Space for essentials
- Water Resistant
- Zippable
- Adjustable Straps
- Leg Straps for Stability when riding
- Fits many essentials
Need to turn features or USP’s of the pouch into a benefit.
E.g - Multiple storage pockets - Allows you to carry all your essentials at the yard or on that next ride
Lightweight and comfortable - Carry all your essentials without the bulk
Please complete the below form to get started with us
